When the owner of a personal training business realized that his net income wasn’t on track to reach his business goals, he knew he had to find a way to grow his profits—and fast. While he enjoyed great success as the owner of one facility, when this entrepreneur opened a second location he ended up working at all hours. He became so wrapped up in the day-to-day operations of his business that, in spite of all his hard work, his net income declined. Eventually, he found himself on the verge of burning out.

That’s when he turned to BTFConsulting for help.

We conducted a survey on the strengths and weaknesses of his business by analyzing his current strategies, conducting interviews with customers and staff and reviewing cash flow and financial statements. It became clear that, while this business owner offered the best quality of services, his business tactics didn’t accurately reflect his capabilities or drive him toward his goals.

After revealing opportunities and recommending changes such as extending business hours, revising his product pricing strategy, and shifting some management duties to qualified and trustworthy professionals, we were able to help this visionary see real results. His revenue began to soar—without a single complaint about changes to his pricing or personnel. In fact, he received nothing but praise—and more business. The changes we helped produce also gave him more time to market his services.

The results? In less than one year, this personal training saw a 500% return on his investment.